The concept began in 2024 when our founder, Shane Van Rickley, envisioned a company rooted in tradition and inspired by the natural connection between dogs and the earth. Guided by a passion for sustainability and wholesome living, Earth & Tail was born—a brand dedicated to crafting simple, single-ingredient dog treats sourced from ethical, local farms.

From the beginning, Earth & Tail has been committed to creating treats that not only nourish dogs but also support regenerative agriculture and sustainable practices. Every batch is thoughtfully made with care to ensure the highest quality, reflecting our promise to pets and the planet alike.

As a small, independently run business, we produce in limited quantities to prioritize quality over quantity. This approach allows us to reduce waste and stay true to our values. Each treat represents our mission to provide healthy, natural snacks while honoring the roots that connect us all.

We consider every dog and their owner a part of the Earth & Tail family. If you ever have questions, feedback, or just want to share your pup’s joy, don’t hesitate to reach out. Thank you for supporting our mission!

— The Earth & Tail Team